diff --git a/inkplate-display b/inkplate-display
index 8105d3c..8d7f54f 100755
--- a/inkplate-display
+++ b/inkplate-display
@@ -57,18 +57,18 @@
     "Learn from similarities; unlearn from differences."
     "Explore, invent, and apply in your environment--safely."
     "See without judging and then act."
-    "Give yourself permission to fail; it’s the path to success."
+    "Give yourself permission to fail; it's the path to success."
     "Groove your mind for success."
     "Learn to pay attention."
     "Make thinking time."
     "Use a wiki to manage information and knowledge."
     "Establish rules of engagement to manage interruptions."
-    "Send less email, and you’ll receive less email."
+    "Send less email, and you'll receive less email."
     "Choose your own tempo for an email conversation."
     "Mask interrupts to maintain focus."
     "Use multiple monitors to avoid context switching."
     "Optimize your personal workflow to maximize context."
-    "Grab the wheel. You can’t steer on autopilot."))
+    "Grab the wheel. You can't steer on autopilot."))
 
 (define (my-wrap text max-length)
   (reverse